I’ve been knowing Aldi since my childhood, the beautiful discounter market where many would like to spent their sunset years according to Willi Deutschmann, a German satirist. Back then, Aldi provided my village counting 27.000 souls with sugar-coated canned fruits, packaged Gouda cheese and above all the most delicious crisps in town. Over the years the can-in-boxes-on-shelves-discounter turned into a
